Welcome.

this is a journey to explore ideas, inspirations and experiences worth sharing.

I am committed to uncover better pathways and priorities for myself, for humanity and our shared world. I’m building new pilot models. I’m pushing the edges. Roving in to new territories. Taking on grand challenges.

My website is an eclectic collection of favorites, fans, facts and fabulous adventures. It is a venue for openly expressing my thoughts. It is a place where you can engage with me to share your ideas and energy. So let’s make headway together.

Please join me! Let’s let go!

“Continuous improvement
is better than delayed perfection.”

— Mark Twain

What’s in my mix?

Creating and implementing smart ideas and scalable systems for a sustainable future.

DESIGN

• Integration of authenticity, complexity, transparency, and simplicity.
• Consumer behaviors and cultural adaptations for scalable systems designed for value creation
• Design incentives for behavioral changes that will encourage more sustainable outcomes
• Achieving actions and new models in compliance with the Sustainable Development Goals (SDGs)
• Defining decision-making systems and models for essential efficiency
• Design integrity for enhancing experience creation with meaning and purpose
• System dynamic models and metrics
• Knowledge encouraging ‘Global Ecosystem Process’ (GEP) over Gross National Product (GNP)

SUSTAINABLE PACKAGING

EasyPop®, the Air-Powered Package – designing, developing, and commercializing a sustainable packaging system to reduce plastics, increase recycling and eliminate plastic waste, using 100% recyclable mono-material flexible films

Smarter Bottle Project – creating a consumer-friendly, ergonomic, waste-less package for beverages and liquid products

CleanPack – developing a new consumer packaging platform – away from plastic pollution and materials waste – to an improved, convenient, consumer experience, with transparent supply chain data with smart sorting, recycling, and reuse, compliant with the circular economy

CleanWorks – building and fostering a state-of-the-art sustainable processing and packaging center for village-level local production, with clean energy, clean processing, real-time, efficient market access, supply chain intelligence, and affordable food safety technologies

https://viviafoundation.org/programs/food-health-packaging/
https://viviaventures.nl/sachet-sequence/
https://viviaventures.nl/team-overview/
https://www.poppack.com

FOOD SYSTEMS

CleanWorks state-of-the-art sustainable processing and packaging center for village-level localized production, with clean energy, clean processing, efficient market access, supply chain intelligence, and food safety technologies

Pilot programs built for sustainable, post-harvest food value chains

DryChain agriculture introduced to India and South Asia, as an affordable intervention, reducing 40% food losses

DryCard™ launched and produced pan-India to reduce post-harvest food waste and food contamination for dry produce

Smart systems developed for processing and packaging and recycling, with sensible and dynamic traceability enabling better food, nutrition, and human health

https://viviafoundation.org/programs/post-harvest-waste-reduction/

Cheryl E. Harrison

FOUNDER, Director, Designer, entrepreneur, Creative implementer, project leader, SUSTAINABILITY EVANGELIST, INNOVATION optimist

40 years of accelerating my professional career. Lots of adventures sprinkled in. Learning moments. Awesome opportunities. Tons of mistakes. Now, it’s come time to leverage my experience, passion, and commitment – to create, design, implement and scale solutions for our changing future!

Innovation and cross-sector brand marketing and design development for multinational clients. Director of brand strategy, creation, and integration programs, marketing communications, and project management for client accounts in retail, consumer goods, packaging, technology, finance, health services, education, and global philanthropy.

I’ve created, designed, and launched innovation initiatives for over 150 leading brands. And, I’ve directed these projects at the leading edge.

Nokia: innovation incubator; Levi Strauss: cross-brand retail merchandising for the USA retail; Nike: global brand standards; Columbia Sportswear: flagship retail store; AT&T: corporate branded environments; McKesson: online portal for national pharmacy accounts; Chevron USA: product line branding and packaging design: Bank of America: financial website, retail design, world headquarters building; Williams-Sonoma: branded retail marketing, merchandising and catalog creative; EY: professional practice groups; Visa USA: SmartCard™ launch for retail banks; Charles Schwab: financial investment programs; Zip2: brand launch, communications materials and strategy; General Mills: retail merchandising; Kendall-Jackson: product branding and catalogue; SunWorld: companywide brand strategy and design; Shinwa Finance Media, brand development and strategy (China); Mitsui (Japan): Product strategy and market introduction; State of the World Forum: global summit of world leaders (convened by Gorbachev, Bush & Thatcher); Chabot Space & Science Center: logomark and brand design, communications, signage, marketing; California Department of Health Services: asthma prevention strategy with marketing outreach campaign; Global Action Platform & Summit: convening, outreach, brand design, communications, publications, event oversight for the annual global summit, 5 years; United Nations COP14: Keynote speaker (Delhi), Food Runners: volunteer, reducing local food waste, 10 years; Youth Arts Festival: volunteer, inspiring the creative spirit for young artists and writers, 7 years; Presidio Dance Theatre: volunteer, artful cultures of the world, 7 years; UC Davis: Foundation Board Member (Emeritus), volunteer, higher education, agri-food programs for 22 years….

Business and marketing experience in Europe, Scandinavia, India, China, Japan, and the USA.

RESPONSIBILITIES:

PopPack LLC, USA, Director of Marketing and Design
www.poppack.com
Vivia Ventures B.V., Netherlands, Co-Founder, Director of Market and Business Strategy and Design
www.viviaventures.nl
Vivia Foundation, Netherlands, Co-Founder, Director
www.viviafoundation.org
Harrison Design Group, Owner
Family & Friendships

If you share my interests, reach out and shout out !

It will be great to hear from you. I’ll be able to share some ideas, inspirations, and recent experiences when you subscribe here.